Wildwood Restaurants
Rebranding the restaurant group to engage with the ever-increasing competition of the UK high-streets.
At Wildwood, their aim is simple: ‘A friendly team, serving great food, in a place where you can feel at home’.
With this consideration in mind, it was crucial for Wildwood to embody its foundations while introducing a contemporary array of features. Evolving from the assets meticulously crafted over the preceding year, the Spring/Summer campaign of 2023 presented an opportune moment to make a bold statement on the high street, showcasing its latest, enticing menu and cultivating a welcoming atmosphere in the restaurant.
Providing creative direction for photoshoots to enhance assets in preparation for design.
The Menu
The menu crafted for this season was designed to offer a more tactile and enhanced experience compared to the previous landscape A3 pages. The seamless flow of the menu was pivotal to its layout, ensuring no dish felt overlooked and creating a cohesive culinary "journey."
Wildwood aimed for their staff to actively engage with customers, making the distribution of menus a significant part of the dining experience. The use of a gatefold menu allowed for a substantial size without any unwieldy flapping, and a small tabbed section provided the perfect platform to spotlight their enticing lunch offerings. The floral designs, refreshed to embody a spring/summer ambiance, harmoniously aligned with the brand's identity.
Point of Sale
As an integral aspect of the seasonal campaign, a diverse set of marketing materials was generated to draw customers to the restaurant. This encompassed on-site Point of Sale items such as table talkers and A-boards.
Simultaneously, a comprehensive suite of digital assets was crafted for deployment across various social media platforms. This suite included reels, social posts, and stories. Furthermore, strategically positioned eye-catching banners adorned the website, and targeted mailers were meticulously designed to amplify digital outreach efforts.
New Menu Moving Image
As an integral part of the campaign, a collection of captivating videos was meticulously designed for social media engagement. Leveraging an extensive library of imagery alongside high-quality stock footage, these videos were carefully crafted to embody a lively and fast-paced atmosphere, serving as a dynamic showcase for the brand's innovative offerings.