Dimt
“Serving some of the most iconic dishes discovered on our trips to Asia, all served with a large pinch of modern style” -
Dimt is a culinary concept rooted in passion and authenticity, and it was imperative to embody these values in the brand's visual identity. Guided by this principle, the brand sought to illuminate the rich heritage of Asia, seamlessly infusing it into the creation of fresh and compelling styling.
This video provides an in-depth overview of the process involved in creating the menu cover artwork for Dimt. By skillfully leveraging stock imagery, incorporating textures, and applying artistic techniques, a bespoke and refined design was crafted exclusively for the brand.
The Menu
As a pivotal aspect of the rebranding initiative, particular emphasis was placed on the menu to encapsulate the essence of Asian heritage, all the while maintaining a modern and distinctive brand identity.
The menu layout adopted the structural elegance of traditional Asian manuscripts, enhancing its visual appeal. Employing a monochromatic palette imbued it with a screen print quality. Thoughtfully selected fonts were incorporated to infuse a modern touch into the branding, seamlessly complementing the block-style layout.
