The Shaker
At The Shaker, every sip tells a story and every cocktail is a luxuriously crafted masterpiece.
Founded by visionary mixologist Erica Hill, The Shaker brings the art of cocktail crafting to any event. With a passion for excellence, they create unique, unforgettable experiences - one exquisite cocktail at a time.
The brand needed to strike a balance between fun and sophistication, creating a clear and refined brand repositioning that elevates the experience while maintaining a lively, engaging spirit.
Adding a touch of what’s to come
Illustrations enhance visual appeal and guide customers on what to expect from The Shaker’s cocktails. Whether served long, short, or in a martini glass, they hint at the experience without revealing too much.
Creating magic in every sip
The packaging reflects the cocktail brand - stylish, premium, and fun. Bold colours create excitement before the package is even opened.